We didn't invent fleece-lined tights.
You've probably already seen them. You may have already ordered a pair and sent it back. So did we.
Alexandra spends her days telling other women what to wear, then walks home in a coat over a dress with nothing underneath it. Lucie has stood on set in February in a summer dress, being told to look comfortable.
So we stopped reading product pages and started reading the complaints. Hundreds of them — Reddit threads, one-star Amazon reviews, Trustpilot in four countries. If you've ever worn a pair, you already know the list:
The crotch that slides down by 11am.
The diaper silhouette.
The shade that looks nothing like the photo.
Pilling between the thighs after four wears.
Size charts that mean nothing.
Feet overheating inside boots.
Every brand in this category has these problems. We couldn't find one that had fixed them.
So we went and got it made.
Eleven factories.
Four made it past the first pair.
We asked for knits, densities and seam constructions side by side, and we wore them until we could tell them apart with our eyes closed.
The two of us
ALEXANDRA
Co-founder · Design & selection
Stylist, 12 years. Editorial and private clients. She picks every shade, every seam and every piece in the shop. If she wouldn't put it on a client, it doesn't go in.
LUCIE
Co-founder · Fit & product testing
Model, 4 years. Paris, Milan, Hamburg. She wears every sample for a full day before it's approved. Nothing ships that she hasn't worn through a real winter.
Then we didn't stop.
Once you've fixed one thing properly, you start noticing everything else.
The sweater that pills after one season.
The boot lining that goes flat.
The blanket you'd actually want in a living room.
So the shop became the wardrobe we couldn't find anywhere.
Everything in it, we wanted for ourselves first.
